A groundswell is organized energy from a distant storm, arriving as a clean, powerful set. Most founder-led brands already have that energy. What's missing is someone who can read it, shape it, and put it to work.
I've spent 25 years being both, at the same time, for brands that already have something real. They just need someone to carry it further. I founded and scaled a marketing firm to 65 people before its acquisition, built go-to-market from zero for a dozen brands since, and I'm still hands-on enough to design the website myself when it matters.
